Tuesday, June 29, 2010

Decorating For the Holidays Information

Everyone feels more festive during the holidays when they see decorations. People can decorate their homes and businesses by placing items inside as well as outside. Placing pictures, figurines and bright lights where you and your guests can see and enjoy them always makes the holiday a little brighter. Even if someone has nothing more than a Christmas tree decorated for the season, the minute the lights go on, the whole atmosphere of the room changes.

You can use string lights to decorate your home for the holidays by placing them inside as well as outside. Many people use outdoor string lighting to celebrate the holiday. Using outdoor lights to decorate the exterior of your home creates a very dramatic effect at night. There's nothing to get you in the holiday mood better then taking a drive at night down streets where the houses are all lit up. Some people will embellish their front lawns with holiday scenes they bring to life with spotlights at night.

You can also use string lights to decorate the inside of your home as well. People will often place them around the inside frame of a window that faces the front street area. Placing the lights on the interior of the home makes them still visible from the outside, but more accessible to the homeowner to turn on and off. This can be beneficial if you live in a climate that is very cold during the winter holiday season. You can also decorate a stair banister rail with string lights. You can interweave them into decorative branches and place it all along the railing of the stairs.

You can also decorate for the holidays by placing cutout images of holiday characters or scenes in the windows of your home or business. You can also purchase string light sets that are assembled to create a lighted image of holiday themed items such as snowflakes and Santa faces. Many businesses decorate the outside of their workplace with outdoor string lights. City structures as well, will be decorated with outdoor string lighting to bring the atmosphere of the season to the people of the area. This is usually done in busy downtown areas more than in remote areas.

Choosing to use lights in the decoration of your home or office is a creative and effective way to bring the spirit of the holiday to all who visit. The lights can be purchased as multi-colored sets or as single colored sets. This allows you to create the type of effect you want your home or office to display. Using all white lights to decorate the outside of a home and the surrounding trees, creates a fairytale type of appearance, where as the use of all blue lights creates a more mystical ethereal atmosphere. Whatever the display might be, there's no denying the dramatic nighttime effect the lights create.




Please visit outdoor string lighting or used party tent for more information.

Types of Marquees

Parties are fun but organising them can be confusing with the sheer choice out there. Take for example balloons. It's a fairly simple decision to make or so it seems. There are round balloons, balloons of different shapes and colours. It doesn't stop there; you can have them filled with normal air or helium and further more choose matte, gloss, semi gloss and glitter balloons. You can imagine if balloons can give you tough time marquees are not far behind.

A marquee adds a new dimension to any space. It's more than a mere tent with fabric creating a beautiful space out of sheer fabric and rope. If you are hosting an event outdoors always opt for a marquee, it acts as buffer for erratic weather conditions and looks spectacular.

You will find many different types of marquees. In fact many marquee hire stores in Melbourne provide marquees of different colours and sizes to suit different occasions and fit a large number of people. You can choose from various styles that range from the classic to the modern. Let's find out a bit more about them.

Framed Marquees
These are new age tents that don't have poles down the centre. They are supported by an aluminium skeleton on the sides. With no centre poles down the middle you are guaranteed more space. They are extremely durable and can be erected on almost any surface because they are anchored by weights. They offer more stability and are can withstand strong winds and rains with absolute ease because of the availability of space they are apt for dance parties and exhibitions. Framed marquees are recommended in winter because they can withstand heavy snowfall as well.

High Peak Marquees
These marquees are the more traditional marquees and are installed with pegs on the side. You will find that in a high peak marquee height is given to the tent by the poles in the centre. They are will remind you of the old English country side or the American Hamptons! They are favoured for weddings and the poles in centre are used for floral decorations or for rice lights are draped around them.

Canopy Style Marquees
This is a more open style marquee. It has a roof on top but is open on the sides. It is apt for summer parties and wine tastings as well. It allows more circulation of air and doesn't become restrictive for the guests. You will also find circus marquees that are bigger and brighter than the other options. They are great for big carnivals, shows and music festivals.

Yurt Style Marquees
Yurts are homes in central Asia. They have an interesting shape and smaller in size. They may remind you of igloos! They can also be used as a mini camp site and provide an interesting guest accommodation for guest at outdoor events. They can be insulated in the cold with a small fire or stove.




For more information on marquee hire in Melbourne you can visit http://www.coulsonpartyhire.com.au where you can also get all the information you need on event hire equipment and decorations.

Kim Hailey has been working in the field of event management for over 7 years and likes to share her experiences and knowledge through her articles.

http://www.coulsonpartyhire.com.au

Five Costumes You Should Choose For Your Child's Party

Costume parties for your children can be a ton of fun, not only for them but for you as well. It is always acceptable and preferred that you dress up too as long as your costume is in good taste. Depending on the age of your child, they will either be incredibly pleased that you are dressed up and are at the party or embarrassed to have their parental unit around but hoping that your costume is "cool" enough to not make them look bad. Below are five costume ideas for your child's next costume party.

1. Theme Costume - If your child's party has a them then by all means, play along. This also lets you blend into the party a bit better so for children that may not be happy about their mom being there, you aren't so obvious.

2. Cowgirl - This is a nice easy costume a mom can pull together for a last minute party. Throw on your cowboy hat and a pair of jeans. This is also practical for moving around a lot if you are going to have to be chasing after running children.

3. Witch - The most traditional and well known costume through the years as a mom is a witch. Be sure not to be too scary if toddlers are involved but have fun with the costume. A little green face paint and a wart on the end of your nose goes a long way!

4. Queen - Every prince or princess will love having their mother dressed up as the queen. Even if your child is not dressed as a prince or a prince, you can still be the queen. Shouldn't need too much convincing!

5. Fairy Godmother - This is a perfect costume especially for very young children. Your child, when they're young looks up to you almost as a perfect angel that fixes all wounds and you're almost magical. A fairy godmother costumer is perfect. You know you have an old tiara and a feather boa hanging in your closet that would be just perfect. You may even have a glittery purse stashed away that no one knows about.

Pick your costume based on the age of your child, theme, location and what would be considered appropriate. If the party will be outside or somewhere cool then perhaps you can be a skier? If it is a mother/daughter costume party then of course the two of you can coordinate a perfect costume together or go as something matching. Remember to be practical. You want to be able to still tend to children running around. Don't wear anything that you're going to be upset if things get spilled on and avoid masks or heavy props like large wings, etc. Every mom loves the chance to dress up for parties so have fun with your costume and be sure to take pictures together. You child will only be this age once so capture the memories!




Choosing the right costume for a party can be a tricky exercise. If you would like some help choosing your next lingerie costume visit Dreamy.com.au or our sister site French Maid Costumes.

How to Make a Birthday Party Memorable

A birthday party is most commonly celebrated in every home, and everyone in the family wants to make it unique and memorable. It is always exciting to arrange a birthday party, where you invite your friends and relatives. To add fun and excitement in a birthday party, there are lots of unique ideas on the internet. When you are going to organise a birthday party, you need to plan things well and in order. No event can be successful without proper arrangements of sending invitations, refreshments and adding entertainment features for the guests.

While there are hundreds of birthday party ideas available on the internet, you still can create your own ideas to make the party unforgettable. The more sophisticated you would be, the more colours you could add to the party. The planning of a birthday party should be started a month ago. We will discuss here, how to go from the start to make the party magnificent.

First of all, you need to create a list of guests you are going to invite on the party. You have to find birthday party invitations on the internet, or you can buy them from a shopping mall. You would find these birthday party invitations in a lot of designs, themes, sizes, shapes and colours. Once you decide upon the invitations, you need to decide a theme for your party. Another thing to consider is to hire entertainers for the party. They can be clowns, astrologers, magicians, musicians or jugglers.

All these things should be completed in a week and then you need to move forward to sending invitations to the guests. Do not forget to mention RSVP phone numbers and email addresses. Now, it is a perfect time to decide about the games and other activities for the guests. Remember, you need to make it unique, so you can add fun any way you like. There would definitely be some items you may need on rent. If it is a small party, it can be accommodated in a house; however, you may need a tent or a moon bounce for bigger arrangements. If you like venue hires, you need to select an appropriate place according to the event and number of people invited. Another important thing is to decide about the refreshment. Well, it might look like a small part of the party, but people would remember your birthday party if they are served good food. So, decide about the menu wisely, according to the time you are inviting them at.

When the party is only two weeks away, it is the time is to order party supplies, decorations, party favours and other supplies. It is also the time to order the cake or buy material to make a cake at home. Finalise the quantity of the grocery list, according to the expected guests.

A week before party is mostly very busy as you have to finalise a lot of things. You need to confirm cake order, talk to the entertainers and decide a time with them, confirm rental orders, order balloons, call the suppliers for party supplies to see if things are ready, and fill the goody bags.

A day before the birthday party, you need to confirm if you have a digital camera available and should have a film in your camera, in case it is not digital. You need to pick up the cake and remaining grocery items, bake the food at home, and start decorating for the party.

On the party day, you should have everything in place, before the guests come. You need to entertain them in the best possible way. Your party will only be memorable if everyone is smiling while entering your home and leaving it.




Why not have a face painting birthday party this year.

Considering a Portable Garage Or Shelter For Your Car? Check the Facts Before You Buy

Are you considering the purchase of a portable garage or shelter to temporarily house your prized vintage car or speedboat? You are certainly not alone! Drive through almost any neighborhood, and you're likely to see one variation or another of one of these temporary storage solutions.

And this is not surprising. The reasons people purchase these units vary; however, a typical common denominator is that they are a lot less expensive to buy and assemble than a framed garage. Another historically typical reason people acquire these is that they want to use it temporarily WHILE they are building a framed garage. Or, they need some covered workshop space.

But, not all portable garages and shelters are equal. If you are seriously considering buying one of these units, it is wise to understand a little about some of the primary components.

Portable Garage Frame: Look for a frame that is made from galvanized steel. Sure, purchasing a building that has a lightweight frame will likely be less expensive than one with a galvanized frame. But, a galvanized frame is probably going to last a lot longer, and is stronger than a less expensive frame.

Portable Garage Cover: The heavier the weight of the cover, the more "heavy duty" the overall structure is. Typically, the covers used in portable garages are explained by "ounces per square yard." So, if you see a structure with an "8 oz" material, you know that it is lighter than one with a "10 oz" material.

An 8 ounce material is quite light - and well-suited for a party tent or mini-greenhouse - neither of which are designed for heavy duty use. But, 8 ounces would be considered very light for a portable garage that you intend for year-round use. A better bet would be a 10 ounce or 12 ounce material, both of which ae rmuch heavier. A shelter made with a 10 ounce weight cover would be less expensive than one made with a 12 ounce material.

It stands to reason that a portable shelter that is made using a lighter weight fabric (8 oz or 9 oz) and a tubular or "powder coated" frame will probably cost you less than a garage using a 10 or 12 oz material and galvanized steel frame. If it is critical that you spend as little as possible and only need the garage for a limited time, you can surely find what you need in the lightweight version.

If you can spend a little more, and want to have the structure for a longer period of time, then you can find that as well. There is certainly more than one portable garage company out there, and you will find one that will be able to give you what you need. One more note about cover weight. While one company may state "ounces per square yard," another may state "ounces per square metre." Be sure you are comparing apples to apples.

A Word About The Warranty (if your garage comes with one): If the portable shelter that you are considering comes with a warranty, all the better. However, be aware that a warranty does not cover everything! Read the warranty provided by the manufacturer very carefully. Use common sense and follow the directions for assembly.

If you have a warranty question, you will need to speak directly to the manufacturer since most independent dealers do not have the authority to address such matters.

A warranty will not cover damage as a result of poor installation or negligence. If, for example, you fail to remove a heavy snow load from the structure and it bends under the pressure, the warranty will not cover that, because the instructions will have probably clearly mentioned that precautions need to be taken to keep the unit clear of snow accumulation (unless the structure has been engineered to take a certain amount of snow).

The same goes for damage caused by improper installation, or not assembling the unit according to the directions (e.g. not anchoring the garage according to the instructions.).

A warranty is not likely to cover "Acts of God." If, for example, a hurricane comes through and destroys your unit, the warranty cannot cover it. Consider your location, and whether or not a temporary garage will withstand the weather.

So, read the manufacturer warranty - preferably before you buy - to see what is and is not covered. Many dealers will have the manufacturer warranty posted somewhere on their website.

Finally, consider whether or not a portable garage type of structure will be allowed in your neighborhood BEFORE you make your purchase. Always check with your town offices and any homeowner association you belong to prior to committing to one of these units. Ask whether or not you will need to pay tax on the unit. Be sure you will not be in violation with any building or association codes or rules. Knowing these things before purchasing makes for a well-informed consumer!




A nice range of portable garages and shelters can be seen at the author's website, Portable Garages and Shelters, where she has been offering MDM Rhino Brand products since 2007 and is one of the company's top independent drop-ship dealers.

The MDM Rhino brand offers garages in the 10 ounce/square yard (equivalent to 12 ounces/square metre), and strong galvanized steel frames. The author's site has extensive informational pages, including FAQs and a copy of the manufacturer warranty. Visit Portable Garages And Shelters for more information.

How to Give Your Kid a Birthday Party That Rocks!

There is nothing wrong with having a birthday party at Chuck E. Cheese or a place with bouncy houses, but with just a little planning and effort, you can give a birthday party that people will be talking about for a long time. My husband and I consider planning our 2 sons yearly parties as a hobby. We work on them all year long, and are able to take our time as well as spread the costs out. If you pick your theme early enough, you can afford to wait for sales, clearances, and coupons to buy a lot of the supplies.

The most important thing to decide on is the theme. Your child will most likely have 2 cents to put in on this unless he is young enough to let you decide. With our older son, we decided as soon as he was born that each year we would choose a different continent as his theme. When he turned 8, he finally got to pick his own. With our younger son, we are doing different periods of Americana starting with the California Gold Rush c.1850.

Once you have the theme, you can use a simple outline of what you will need, and start filling it in.

INVITATIONS:

The first thing you will need is an invitation to send out. Most people are computer savvy enough to do simple desktop publishing from their own computers for this. All you need is some nice paper or blank note cards, and you can give the details inside. We always liked to steer clear of the ho hum fill in fields look, and rather make it pertinent to the theme. For our son's Egyptian party, it was a 1920's telegram announcing the discovery of a new tomb and asking fellow archaeologists to come and assist with the dig. The invitation should set the stage for the actual party. For example, the telegrams were printed on tan parchment paper and used an actual telegram font for the printing. They were slipped into window envelopes just like the old time ones. An Egyptian sticker sealed the envelope, and we printed CAIRO in faded red letters on the front as if it had been stamped. The stamp itself is very important. Do not use any new postage stamp just because it has the correct postage. You can use any US stamp ever issued as long as it has not been canceled. eBay has tons of vintage unused stamps, and I bet you can find many that suit your theme. You may just have to use multiples or get different ones to equal the correct amount.

DECORATIONS:

Next, you'll want to put some thought into decorations. You want to transform your house into a location of your theme. Using the example of the Egyptian party again, we created an archaeological site roping off the yard and setting up tents. The tomb was the largest tent and inside was a cardboard sarcophagus, canopic jars, animal print blankets, and anything we thought looked like it would have been in a tomb. Try to keep this in mind when shopping, do not go for printed "theme" items. Ask yourself what people would have really seen and used. For example, Indiana Jones would not use plates, cups, and napkins with his face on them. He would most likely use some sort of metal mess kit, bamboo plates, coconut shells, etc.

FOOD:

Here is where my husband and I disagree. He thinks we should serve kid friendly food no matter what the theme. We invite the entire family of each child who receives an invitation, so the food is not just for the kids, and I want it to be an educational experience also. (Definitely plan on having enough food for adults too. I have been to parties before where the food "is just for the kids" and the adults stand around hungry.) For the Egyptian party we had kebabs, hummus, baklava, and yogurt drinks. I just looked up Egyptian recipes online and went with what sounded good. The cake we made to look like the 3 pyramids on a cake board sprinkled with crushed graham crackers, and added little figurines and trees. Make sure you have plenty to drink especially if the weather is warm. Allow for 3-4 servings of punch, water, soda per person. Be sure to prepare whatever you can ahead of time so that you aren't rushed on party day.

MUSIC:

Nothing sets the mood of a party like music. For the Egyptian party we got a cd of the music they played at King Tut's tour (from 30 years ago, not the current tour). It sounded ancient and mysterious and a little eery. For the games we revved things up with the Indiana Jones theme and "Walk Like An Egyptian" by the Bangles. For the Indiana Jones party we had old 1930's jazz playing in Club Obi Wan, and an Indiana Jones soundtrack in another area of the house.

SCENTS:

This may seem strange, but there is a variety of scented oils, candles, and incense you can get that really enhance the setting also. Think what it would smell like. Are you by the ocean, in the dessert, in the forest? Make the smell of your house match. Remember you want to indulge all 5 senses to evoke the feeling that they have traveled through time and ended up smack dab in your theme.

GAMES AND ACTIVITIES:

Have you ever been to a party where there is absolutely nothing to do or maybe just a rented bouncy house? The kids get bored after a little while or start to run crazy and get into trouble. Am I right? Have you been there? You want to keep your party structured structured structured. I actually give out an event timeline at the start so everybody knows what is happening when. I plan for at least 3 games, and then a craft or coloring activity also. Some children will refuse to eat and will need something to keep them busy. For an Indiana Jones party we gave, we had the kids decipher a code, choose the correct Holy Grail out of several choices, find a diamond and an antidote vial in a pool filled with ice, paint necklaces, play a steal the grail game, and walk on stepping stones in the correct order to spell I-E-H-O-V-A-H. It's better to have too many activities than not enough.

PRIZES:

You will probably want to invest in a few special prizes for the winners of the games. Again, you can find really nice things at deep discounts sometimes.

GOODY BOXES OR BAGS:

Make these as unique as you can. For Indy we found mini wooden crates on Craigslist. With a little stenciling they looked just like the crate the ark of the covenant was placed in. We put in a museum tag, a mini sankara stone, a small cross of Coronado, antidote vial, plastic diamond, gold coin, spider, snake, rat, bug, and an archaeology club pin. We also gave each child a plastic goblet (grail) to take home. Give one to each child. Adults do not need to receive one.

FAVORS:

Yes, favors are different than goody bags, and you should have enough for all guests. I usually make cookies and place them in those nice clear bags you can get at Michael's. Again using the Indiana Jones theme, we purchased a replica headpiece to the staff of Ra on eBay. My husband made an impression in sculpey (just like Toht did with his hand). I used this to make springerle cookies and even melted crushed orange lollipop into the centers so it looked like a jewel. After baking, I brushed with edible gold petal dust and they looked pretty neat. Instead of using the silver twist tie that comes with the bags, we tied museum tags on them with rough twine.

THANK YOU'S:

Lastly, you will need some nice thank you cards to send out after the party. It is nice if you can find time to take photos of the guests at the party to include. For a Pirates of the Caribbean theme, we took head shots of everyone as they entered and didn't tell them that on the DVD there is special feature that allows you to turn pictures into the "cursed". It was really really creepy, but funny too. Our guests were shocked when they got those in the mail. You will probably not need to have as many Thank You cards as you did invitations because not everybody was able to attend. You can spend a little more time to make these personal especially if you have scrap booking skills. Use stickers and cut outs and make it a little 3 dimensional if you can.

That's it! Whew! If you made it to the end of this, you are probably feeling tuckered out already, but take your time and focus on one thing and you'll get it together.




After the party has happened, you can detail all your hard work by submitting to http://birthdaypartyideas.com and have a chance to win a monthly prize. We've been very lucky to have won a few prizes through this site. If you would like to see links to all of our parties, you can find them at http://writtenbysanta.webs.com/aboutme.htm.

Stacy Rose has been helping Santa Claus write letters to good boys and girls since 1997. She recently began helping her friends, Cupid, the Easter Bunny, and the Tooth Fairy with their letters in her off season. She is also the founder of the National Organized Elves League, a directory of Santa's helpers.

Taking Good Care of Your Deck Box - Making it Look Good All Year Round

Congratulations on purchasing the melding of storage and beauty by adding a deck box to your patio. And as you begin to use it, you will find that the deck box will be the perfect place to store everything your patio needs, while keeping them conveniently accessible to all your guests. While your cushions and other accessories may find themselves protected and taken care of in the safety and comfort of your box, the exterior of your box may find itself wearing down over time. While it may shine of natural beauty now, you will slowly watch the charm and shine fade away. A stationary target opens itself up to collect dirt, debris, and other depressing items as time goes by. Making the perfect addition to your patio look more like the perfect dirt pile.

The attraction of dirt and debris is a natural occurrence that happens to every deck box over time. Because it stays in one place throughout the year (and even year round in some cases), everything Mother Nature throws up, out, and around will eventually end up against the walls of your beautiful deck box. By knowing how you can protect and clean this piece of furniture now, you will be ensuring the protection of your investment for years to come, without all the hassle of constantly refinishing.

If you have a plastic deck box, cleaning from time to time will be a much easier process - a natural attraction for those who live in places where you get all four seasons visiting. Because plastic is a solid, non-porous material, keeping it clean is a very easy process. Taking a mild cleaner (such as dish soap) and warm water to your plastic box will keep it clean throughout the year - apply when needed, and allow that natural shine to come back to your deck box. For the bigger projects, taking a harder cleaner will help get out the longer lasting stains. Always check what is in the cleaner before applying it to your plastic box; the wrong cleaner could eat away at the plastic, and eventually breaking down your box.

If you have a wooden deck box, taking care of your investment may take several more steps before it gets easier. The materials that it is made out of will ultimately determine the best way to approach the sealing and cleaning of your outdoor furniture. While hard woods like cedar can take oil treatments to keep it protected, other woods (like pine or cypress) can be stained to give it an extra layer of protection, or even painted to your pleasure. Adding these protective barriers give your box a solid layer of protection against the elements, protecting from everything the world wants to throw at it and more. Plus, once your box has this key protective layer set up, cleaning can be as simple as taking a sponge and warm water to your box.

But if your wooden deck box becomes too overloaded with dirt and debris, you can always start over by applying a gentle sanding across the entire box. Sanding down the outer layer of the wood gives you the chance to start new once again, removing the grimy layer of dirt and debris that will eventually be sitting on your box. Plus, sanding down the wood allows you to change directions that you want to go with your box. If you want to change the stain, or even paint a new motif along the box, just sand away, and start your masterpiece all over again.

Knowing how to keep your deck box clean throughout the seasons will help you have the best results, and offer the greatest protection to your investment. By taking the steps now to keep your box clean, you will guarantee years of joy and protection for all your patio accessories.




Joe Cortez is a freelance writer with diverse interests including home and garden, outdoor furniture and backyard living, including a fascination with the deck box As a media professional, his work has been featured on CNN, The CBS Evening News, and provided work for ABC News as well. He currently writes for the North Cedar Company

10 Reasons To Buy A Party Tent

I know that many people are skeptic to buy or rent a tent for a big important party and maybe you are one of them. The reasons for this may vary, but a few of the reasons I use to hear is that they are too expensive and too hard to assemble. Of course everything is relative, but below I will give you ten reasons for hosting your next important party in a tent.

These kinds of tents can be a great solution to a garden party for many reasons. They have vertical walls and this gives you maximum use of the floor area. Party tents are also delivered in sections so you can always add more sections to your party tent if you need.

For me party tents will always be the solution of choice when I host either a formal or an informal party and more and more people now see the benefits and are picking up on the idea. Lately there has literally been an explosion in the number and models available of party tents. Regardless of what kind of party you are throwing, you can always rest assure that you will find a tent that perfectly fits your needs.

Listed below a ten reasons on why you too should choose a party tent next time you are hosting a function:

1. They are the ideal solution for covering your outdoor party.

2. They can be used with or without the side and end panels.

3. They are totally portable and provide protection and security.

4. They are easy to assemble and come with full instructions.

5. They can be found ready to use and fully customized for most outdoor parties.

6. They offer a portable haven from the outdoor conditions.

7. They are a significantly cheaper option than hiring a restaurant and you have the advantage of keeping it afterwards.

8. They are designed to provide shelter for your guests.

9. They are available in various sizes and you are guaranteed to find a model that suits your needs.

10. They are very affordable as compared to other solutions, making them ideal for any occasion.

Everything you need to know about party tents can be found on the Internet or in your local mall. Simply pick the one that best suites your need the best, there simply isn't any better solution.




Looking for information about party tents? Visit PartyTentGuide.com for tips on party tents and reviews.

Direct Mail Secrets For Your Party Tent Rental Business

Direct mail marketing is a fast, cost effective way to reach your target consumers. It allows you to either contact established customers, introduce yourself to new prospects or both. Promotional ads, special offers, and premiums sent directly to a customer allows you to personalize these items to a specific customer or group of customers. This will give a customer or potential customer the feeling that you are speaking directly to them, as opposed to general impersonal ads that can be ran for the mass market in newspaper, television, and radio ads. Direct mail in this way can really give you more bang for your buck with key demographics of your customer base.

When comparing the cost of direct mail against traditional print ads, the benefits of direct mail can easily be seen when your focus is a particular cross section of the population. Where as a print ad has the ability to reach more people, they are often too general and can be overlooked by potential customers. You also run the risk of competing with other business' that offer the same services as you that may be running ads in the same paper at the same time. With direct mail, you can focus the ad to the individual or group you are aiming for. You can also send full color ads often times cheaper then black and white or one or two color print ads.

With mail your advertisement is also directly in the hand of your customer. A postcard or other mailing from you talks about your company and your product only, so the focus is entirely on you. The person reading your ad will not have their attention swayed by any other ads or articles like in a print ad, so they will know exactly who you are, and what you do. It is very cost effective in that you can send one mailer to existing customers, one to new or first time customers, and still other more specific mailings like "we want you back" or seasonal mailings.

If you use these direct marketing secrets for your tent rental business correctly, you will find a cost effective, customer specific, pipeline to your public. Direct mail is a valuable tool for small product specific businesses like yours. You will find that not only will you save money using direct mail, but you will make both old and new customers alike, feel better about using your services.




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